¡Dios Mío! Coffee lands at Costco with exclusive 42 oz blend

Sofía Vergara’s ¡Dios Mío! Coffee is entering Costco for the first time, extending the Colombian brand’s U.S. retail reach beyond Walmart, Amazon and its own site. The launch gives Costco shoppers in Texas, Florida and the Northeast an exclusive 42 oz Medium Roast Signature Blend Ground Coffee starting Oct. 13.

Why it matters: - ¡Dios Mío! Coffee is moving into the U.S. club channel for the first time, a new retail lane that can expand household trial and volume. - The Costco launch adds another national-scale sales channel to a brand already sold through Walmart, Amazon and its own e-commerce platform. - The expansion gives the brand a larger, family-size format aimed at Costco members who buy in bulk.

What happened: - ¡Dios Mío! Coffee launched an exclusive 42 oz Medium Roast Signature Blend Ground Coffee at participating Costco warehouses. - The rollout began Oct. 13 in Texas and the Northeast, with Florida following Oct. 15. - Availability may vary by warehouse. - The product marks Costco’s first club-channel partnership with the brand in the U.S. - Sofía Vergara co-founded the premium Colombian coffee brand.

The details: - The Costco-exclusive blend is made with 100% premium Colombian Arabica coffee. - The flavor profile includes notes of nuts, white chocolate and brown sugar. - The company positions the coffee as bold with a smooth finish. - ¡Dios Mío! Coffee’s core retail line remains a 12 oz portfolio sold in Light, Medium and Dark roast profiles. - That core line is available at Walmart and online. - The brand says its U.S. business has grown across all 50 states since its 2024 launch. - Its wider distribution also includes Amazon and its own digital platform. - The Costco format was developed specifically for club households and families. - The launch strengthens the brand’s presence in Texas, Florida and the Northeast, where it already sells through Walmart. - ¡Dios Mío! Coffee uses the Café de Colombia designation through its alliance with the National Federation of Coffee Growers of Colombia. - The brand supports the federation’s Gender Equity Program, which focuses on education, training, economic empowerment, professional development and recognition for women coffee growers.

Between the lines: - The Costco move signals a shift from broad retail availability to deeper shelf presence in a high-volume channel. - The exclusive larger format suggests the brand is testing whether its Colombian origin story can translate into repeat pantry purchases, not just one-time trial. - Sofía Vergara’s role appears central to discovery, while the company is leaning on product quality and origin to keep buyers coming back. - The social-impact message is part of the brand’s positioning, linking commercial growth with support for women and coffee-growing communities in Colombia.

What's next: - ¡Dios Mío! Coffee is rolling out a creative campaign called “A Star is on the Move” to support the Costco launch and broader growth. - The campaign features Vergara and the brand’s pink Jeep as it continues traveling across the U.S. - The company signaled that more retail expansion is part of its growth strategy. - The brand also says it aims to become a leading name in premium Colombian coffee beyond the U.S. market.

The bottom line: - Costco gives ¡Dios Mío! Coffee a bigger stage and a new shopper base, while reinforcing a strategy built on Colombian origin, celebrity visibility and retail expansion.