BlueIvy Communications marks 15 years with new brand identity

BlueIvy Communications is marking its 15th anniversary with a new logo, refreshed brand identity and broader agency refresh in West Palm Beach. The rollout underscores the South Florida firm’s push to grow its services and position for its next chapter.

Why it matters: - BlueIvy Communications is using its 15-year milestone to signal a broader business reset, not just a cosmetic update. - The refreshed brand and expanded services are aimed at helping the agency compete in a more complex communications market. - The move also highlights continued demand for long-term public relations and strategic communications support across South Florida and beyond.

What happened: - BlueIvy Communications launched a new logo and refreshed brand identity on June 24, 2026, as part of its 15th anniversary celebration. - The agency is based in West Palm Beach and serves clients throughout South Florida and beyond. - Founded in 2011 by Melissa Perlman, BlueIvy has grown from a solo consultancy into a full-service communications agency. - Melissa Perlman said the refreshed brand reflects a seasoned team that has grown while staying grounded in integrity, relationships, creativity and results.

The details: - The brand update is the first step in a broader agency refresh. - The refresh also includes a redesigned website and expanded service offerings. - BlueIvy now offers media relations, content strategy, crisis communications, thought leadership, digital marketing and emerging AI-powered communications solutions. - Mark Burns, Perlman’s business and life partner, serves as CEO and helps lead the firm’s continued expansion. - BlueIvy says it has partnered with hundreds of clients across South Florida and beyond. - The agency works with organizations in the legal, healthcare, nonprofit, education, civic, sports, technology and business sectors. - BlueIvy’s client roster has included the Delray Beach Open, the Community Foundation for Palm Beach and Martin Counties, GenH2, Ferd & Gladys Alpert Jewish Family Service and Sachs Sax Caplan. - The firm also serves senior living organizations, educational institutions, healthcare providers, municipalities, finance companies, technology firms and law firms. - Many client relationships have lasted for years, reflecting a focus on long-term partnership and measurable results. - BlueIvy is headquartered within the 1909 entrepreneurial ecosystem in West Palm Beach. - More information is available in the company’s announcement.

Between the lines: - The rebrand suggests BlueIvy wants to move from a founder-led agency story to a broader growth narrative. - Adding AI-powered communications to the service mix shows the firm is trying to align with changing client expectations and industry demand. - The emphasis on long client relationships points to a strategy built around retention as much as new business.

What's next: - BlueIvy plans to continue growing and innovating as it enters its next chapter. - The agency is expected to roll out its redesigned website and lean further into expanded service lines. - The firm will keep helping clients navigate a communications environment that is getting more complex.

The bottom line: - BlueIvy is turning its 15th anniversary into a launchpad for the next phase of its brand, services and growth.